AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps Performance in Romania Q4 2022
An overview of the performance of the top 5 beauty retail apps in Romania for Q4 2022, including trends in downloads and active users.
The fourth quarter of 2022 saw notable performance trends among the top beauty retail apps in Romania. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user metrics.
Notino: profumi e cosmetici experienced significant fluctuations in downloads. Starting the quarter with approximately 2K downloads, the app saw a peak of 23.3K in the first week of December. Active users followed a similar trend, starting at 10.6K and peaking at 33.5K in early December before dropping to 15.7K by the end of the quarter.
Sephora – Beauty,Makeup,Parfum maintained a steady download rate, beginning the quarter with around 3.9K downloads and ending with a peak of 10.9K in the last week of December.
Douglas Parfumerie & Cosmetice showed moderate growth in downloads. The app started with 1.8K downloads in late September and reached a high of 2.9K in mid-December.
BEAUTY BAY had relatively low download numbers, starting with 29 downloads and peaking at 105 in early November. Active users remained stable throughout the quarter, fluctuating between 288 and 362.
Superdrug - Beauty and Health showed minimal activity in downloads, starting with single-digit numbers and peaking at 47 in early November. Active user data was sparse but showed a peak of 47 users in late November.
For more detailed insights and data, visit Sensor Tower.
